Author and senior scholar Roy Peter Clark has been teaching writing for more than three decades.
In this essay for Poynter, he picks apart "kick-ass" columns, highlighting their characteristics and offering examples.
He points to seven elements great columns tend to have in common, including "a short laser blast of a lead" and "at least one element that feels like a bridge too far".
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).