Credit: Image by eldh on Flickr. Some rights reserved
Wondering how to get more engagement on Twitter? Then take a tip from Wright Bryan of NPR's Social Media Desk on what makes a "compelling tweet".
Bryan breaks down a recent tweet posted by NPR producer Ben Rogot, which received more than 600 retweets and 400 favourites, to see why it worked so well.
A key contributing factor to the high engagement levels is the quote. As Bryan says, "The FBI director says something surprising".The FBI says we need reliable statistics on police shootings. @npratc @johnson_carrie #comey http://t.co/RwxXfaxEoj pic.twitter.com/pYBkgNEQKB
— Ben Rogot (@benrogot) February 12, 2015
NPR has previously shared advice on using 'quoteable' images on social media.
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