Credit: Pixabay

It is tempting for media organisations to be on the lookout for the next shiny thing as the new way to present news, be it podcasts, online video and even blockchain is getting a mention.

However, as this recent report by the Reuters Institute for the Study of Journalism shows, the unfocused pursuit of innovation risks wasted efforts, deviation from the content itself, and sometimes burnout.

Here to combat innovation fatigue in the newsroom are the insights of 27 leading news publishers, brought to you by entrepreneur, columnist and speaker Chaymae Samir writing on Reuters, boiled down into four useful takeaways.

On thinking longer-term, Francesca Donner, gender initiative director, The New York Times, spoke of the importance of looking beyond the 24-hour news cycle.

"In product or strategy you can (and should!) slow down, do focus groups, assess and analyse. It was totally beyond the scope of how I worked before," noted Donner.

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