It might be tucked away at the head or foot of the webpage, but the 'contact us' section should not be downplayed.
This is all the more important for a news website. As Lynn Walsh writes in Trusting News newsletter, the openness of a 'contact us' page can have an impact on audience trust and interaction. Here, she provides tips for creating an effective 'contact us' section.
"Make it easy for people who come to accomplish a specific task by listing the general information first (news tip email address, correction form, etc.). Then have the staff bios with contact information below," she writes.