Screenshot_2021-08-18_at_17.14.11.png
Credit: Screenshot: The New York Times Twitter account

For some time, publishers have been experimenting with PowerPoint-looking slides on Instagram and other social platforms to grab users’ attention and break down a long story into bite-sized chunks.

Done well, this can generate more likes and shares, making your story travel further. Hanaa’ Tamez, staff writer at Nieman Lab, rounded up a few examples from The New York Times on using Instagram slides and Twitter cards to make stories more digestible.

"Even with templates, these are labour-intensive no matter how easy your processes are. It takes longer to do [a card] than to write a tweet and just get that out. But I think it pays off to understand your audience and lean into things that you know are going to resonate with them," says The New York Times deputy off-platform editor Jake Grovum, as quoted in the article.

Want to receive journalism news and job updates straight to your phone? Subscribe to Journalism.co.uk on our Telegram jobs channel for the latest job opportunities, and our news channel for a weekly digest every Monday morning.

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).