More and more, we hear about audiences fearing there is an 'agenda' driving the news. From murky sources of funding to how stories are shaped, if your news organisation is shrouded in mystery, people are unwilling to buy into it.
The reverse is also true. If you take steps to make your organisation more transparent, then there is a better chance people will trust your brand.
James Breiner, a specialist in entrepreneurial journalism, compiles many of the ways you can promote credibility in your organisation as a revenue strategy, writing on his website. He says you can start by being more transparent about corrections.
"Was it an honest mistake, a careless breach of journalistic standards, or inaccurate information provided by a source? Without some explanation, readers might assume that a correction was made because of undue pressure and influence from some interested party," it reads.
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