No matter how long you have been running your podcast, it is always important to convince your audience to keep listening and to care about the topic.
This post from NPR Training written by Tamar Charney, managing editor of NPR One, provides some helpful tips for hooking your audience. He points out that after looking at the data, NPR One innovation accountant Nick DePrey found that "a typical podcast episode loses 20 to 35 percent of the listening audience in the first five minutes".
Charney's advice for making sure your podcast stays with listeners even after an episode has finished includes using techniques to re-engage people and build momentum throughout, writing a strong description to get them to press play and making sure you have a clear idea of who exactly you're trying to reach.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Tips to tailor pitches for written, audio and visual formats
- Three free AI-powered transcription tools for journalists
- How NRK uses AI-generated summaries to boost younger readers’ engagement
- Trust is not a "useless metric" - we just need to understand it better
- New playbook to help publishers boost content strategy