In this article, Joy Mayer, director of TrustingNews.org, says that people think journalists operate on their own agenda and therefore are not trustworthy. But, explaining to people why you’re interested in reporting can counter prejudices and get them on side.
A study by the American Press Institute found that 62 per cent of people in the USA believe that getting attention is a major motivation for journalists, whereas only 3 per cent believe a desire to help solve problems in society is what drives news.
Mayer gives advice and examples on building ‘trusting news’ strategies and share newsrooms’ motivations to preempt backlash and encourage public engagement with the news.
“Too many people think journalism is motivated primarily by personal agendas and a desire to make money,” writes Mayer.
Free daily newsletter
- How to use solutions journalism to report on responses to social problems
- Stand-up comedy: why showing that journalists are 'human' can boost audience trust
- Google rolls out algorithm changes to reward news organisations for original reporting
- How can public service media remain relevant in a digital landscape?
- Just how effective is YouTube's new fact-checking feature?