The hype around podcasts does not seem to be slowing down any time soon. With that in mind, you might be thinking about starting up a podcast in the near future.
Hewitt notes that putting out an 'episode zero' can be an effective way to give audiences a taster of the content to come and build a community in anticipation of the launch.
"These episodes are short, less than 10 minutes in length typically, and are a great way to let your audience know what they can expect from your show in the future," he writes.
Save the date: our Newsrewired conference takes place on the 27 November at Reuters, London. Head to newsrewired.com for the full agenda and tickets