Newsrooms have to think more and more about their social media presence. Not just what to put out and when, but whether their content is hitting the mark and attracting engagement.
Here to help is a five-step plan on how to create a social media content strategy.
As Tereza Litsa, social media manager, Lightful, points out, picking the right channel is essential, but learning how it works is key too.
"A good way to find out your ideal posting frequency is to experiment with your weekly schedule. If you start posting more frequently on a platform, but you don’t see an increase in engagement, then this means that you should focus on quality rather than quantity," she writes.
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