For years, Google has been supporting local news organisations through various programmes like Innovation Challenges, Digital Subscription Lab and Digital Growth Programme. Their aim is to help publishers to become financially sustainable and grow revenue, especially in the digital space.
Ben Monnie, director of global partnerships for Google News Initiative, spoke at The Local Media Association’s Digital Revenue Summit and shared lessons learned across three years of working with local publishers.
From advice on perfecting the product experience to understanding your audience, Monnie shares four valuable tips on growing reader revenue in this article.
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