Credit: By JD on Flickr. Some rights reserved.

You likely have a pretty good idea of why it’s important to learn more about your online audience and how to do so, but considering the wide range of metrics you could be monitoring, it can be easy to get lost among the numbers.

Some metrics, such as page views, may also not be as helpful as you think for getting to know your audience and reshaping your approach to online storytelling or to monetising your work.

This piece by James Breiner on IJNet explains why the most meaningful metrics for monitoring engagement could be the small numbers, such as the percentage of readers who come to your website more than twice a month.

Finding ways to identify your most loyal readers can help you not only cover stories more suited to their needs, but also come up with strategies to get them to contribute to your publication, whether financially or through sharing their expertise.

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