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Credit: By Steve Snodgrass on Flickr. Some rights reserved.

Many newsrooms, including us here at Journalism.co.uk, often try to leverage the power and knowledge of our community by posting social media call-outs for people to weigh in on a topic or provide certain expertise.

In turn, this brings the audience closer to the project and can make them more likely to read, listen or share, but how do you get them to spare a few minutes of their time in the first place?

This guide to audience engagement projects published on the ONA blog by Ariana Tobin, a former assistant producer for WNYC's Note to Self podcast, can be a good starting point. Tobin's top advice? If you're expect thoughtful contributions, tell your community what they should expect to get back from that exchange.

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