John Crouch, social media coordinator at Gatehouse Newsroom), explains in this article how different newsrooms use ScribbleLive to cover live events. The content marketing platform “lends itself to live-blogging”, with the ability to provide automated updates from different social media platforms.
Trying it out prior to big events occurring is important, Jason Piscia of The State Journal-Register adds. “Don’t wait for an instant breaking news event like a big fire or tornado to try it for the first time.”
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