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Credit: By Carlos Maya. Some rights reserved.

All journalists know a story is not over after writing an article and pressing the publish button – you have to keep an eye on updates and the audience's reaction.

But after publishing, another thing to consider is how you can share a story on social media and experiment with various headlines before posting it on Twitter or Facebook.

Sarah Marshall, social media editor for The Wall Street Journal EMEA, explains in this post how journalists can learn from their readers what type of headlines perform best on social platforms, by looking at how they share an article.

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