Credit: Pixabay

Money is often a taboo subject, so there are some definite dos and don'ts when it comes to crowdfunding or asking for investment.

To help make your next pitch a success, Melanie Hui, director of southeast Asia investments at Luminate, offers some guidance in this article for Splice Media.

Research into any potential backer is a must, she stressed.

"A cold email that is impersonal, presumptuous, or overly general is not likely to have traction. With any meeting or call request, you'll want to show how it will be worth the potential funder's while."

Want to receive journalism news and job updates straight to your phone? Subscribe to on our Telegram jobs channel for latest job opportunities, and our news channel for a weekly digest every Monday morning.

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).