With news consumers increasingly receiving news from social media and online sources, it is more important than ever to be able to attract their attention and gain reach. One way of doing this is creating video content for online platforms.
Choosing the right platform for your video is critical if you want to start racking up the views.
"It's more effective to understand the needs and preferences of local audiences, and then make video content especially for those platforms - rather than repurposing videos you've already published on other channels," Fenby writes.
Get to grips with a framework for planning audience growth at Newsrewired on 27 November at Reuters, London. Head to newsrewired.com for the full agenda and tickets