Behind any good story is a solid source who can provide expertise and experience.

But finding the right voices to weigh in on the different elements of your article is one of the big challenges journalists always face.

Writing on JournoResources, Simran Ghata-Aura, media relations officer of JournoLink, offers four foolproof methods of finding interviewees, noting that you should not shy away of academic sources.

“It’s similarly worth checking out the research sections on individual universities’ websites. You can go through different topics to find professors that are experts in the field you’re looking at and there’s often contact information to encourage journalists to get in touch. After all, it gives the University free publicity, so they’re usually keen to help,” Ghata-Aura wrote.

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