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The fresh, innovative ideas presented in journalism startups may have the potential to reinvent the way we create and consume news. Often they can bring fresh insights into our everyday activities, but if they are not launched correctly, there is a chance they could fall at the first hurdle.

In this article on The Walkley Magazine, Anya Schiffin, director of the media and communications programme at Columbia University's School of International and Public Affairs, gives her advice for making a journalism startup work.

She explains the importance of developing a strong content strategy, expanding your focus beyond editorial, and making sure your team has complementary skills and strengths.

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