Not only are tweets with images more engaging, but the way certain social networks display photos alongside links means users need to have a close look at the visuals they share every day.
Bloggers have long included photos in their posts, but what works best on social media?
Buffer's Kevan Lee explains in this piece what mistakes the Buffer team have made in the past when featuring images on their blog.
He points out what they've changed to get the best out of their blog's photos on Twitter and Facebook, and shares some advice about what bloggers should keep in mind when it comes to image size and tags.
Lee also included some handy practical examples for Wordpress users.
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