Although there is no silver bullet for writing a perfect pitch, your message should certainly contain some essential ingredients that will get your editor’s attention.
From coming up with a 'clear, detailed, and time-sensitive answer to ‘Why should readers care?’', to 'providing an evidence — qualitative or quantitative — of the response’s impact', Julia Hotz from Solutions Journalism Network rounded up these 8 steps to follow when pitching your solutions story.
“For editors who aren’t familiar with solutions journalism, you don’t need to label an idea as a solutions story. These stories, after all, are just good enterprise pieces,” reads one piece of advice.
Who is investing in solutions journalism? Find out as we discuss this topic at our upcoming Newsrewired conference on 6th March at Reuters, London