Much has been said about how to nail your story pitch to get it commissioned. But often advice tends to focus on writing for traditional news organisations. What about for more niche areas, like business-to-business publications?
"I have covered the cement industry for the past couple of years: that is the cement industry and not the concrete industry. To a layman, there may not be much difference, but if a PR pro pitches a story about concrete, that pitch is useless," he wrote.