A journalist’s inbox can sometimes seem like a bottomless pit of newsletters, events and the oft-ridiculed PR pitch.
Even though PR pitches can get a bad rap, they can be a good source of story leads, interviews and other information. That said, there are ways to do it right and ways to do it wrong.
It is the latter which takes centre-stage on Muckrack’s popular series ‘this month in bad PR pitches’. Managing editor Jessica Lawlor rounds up a few journalists who have taken to Twitter to vent their frustrations.
If nothing else, it provides a good learning opportunity for PR contacts to iron out frequent glaring errors and overused buzzwords which usually results in their pitch being tossed aside.
“Sorry for being a pain” is not the greatest way to start when (re)sending your PR pitch— Robin Wauters (@robinwauters) March 15, 2019