If you are the founder of a new startup, or you have a great personal experience to share, you will need to pitch your story to journalists if you want to gain press coverage.
Henley Wing, the co-founder of BuzzSumo, has spoken to six journalists at Techcrunch, Mashable and the New York Times (NYT) about what makes a pitch stand out to them.
Caitlin Kelly, a freelance journalist for NYT, stresses that you must understand who you are pitching to first and be prepared to pencil in some time to speak.
“Get to know me! Ask for a few minutes of my time, let's schedule them, and then find out the various markets I'm currently pitching to; the kinds of stories I need and let's see if there is a fit.”
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