When a big news story breaks, it can be difficult to find an angle that makes your take on it stand out.
Gabriele Boland, content producer at NewsWhip, explained some of the ways journalists can find new ideas when monitoring what is already being published and shared on social networks.
In a blog post on the NewsWhip blog, also published by Mediashift, Boland outlined why it's important to look for the "white spaces", or the parts of the conversation that are missing.
She wrote: "Social media metrics are highly valuable here for finding the white spaces. They are the biggest source of organic and unsolicited conversations, for both publishers and brands to be able to listen in and react accordingly."
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