Younger readers grew up with screens instead of newspapers and they consume stories in a very different way from the previous generations. It is less about their interest in news and more about formats and platforms they prefer.
In his article for Smartocto blog, Rutger Verhoeven has rounded up 11 tips for creating content for younger audiences, with examples from the likes of the New York Times or the World Street Journal.
"Very often publishers talk about millennials and not with them. Many that are creating a dialogue across generations aren’t actually acting on the learnings of those conversations," reads the article.
Learn to shoot and edit social video for TikTok or Instagram - join this course with former Bloomberg and BuzzFeed News producer Kassy Cho.
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