News organisations often struggle to reach younger generations because they misunderstand the types of stories and formats these readers are interested in. Here is how to plan your news coverage for the under-35s
Younger readers grew up with screens instead of newspapers and they consume stories in a very different way from the previous generations. It is less about their interest in news and more about formats and platforms they prefer.
In his article for Smartocto blog, Rutger Verhoeven has rounded up 11 tips for creating content for younger audiences, with examples from the likes of the New York Times or the World Street Journal.
"Very often publishers talk about millennials and not with them. Many that are creating a dialogue across generations aren’t actually acting on the learnings of those conversations," reads the article.
Learn to shoot and edit social video for TikTok or Instagram - join this course with former Bloomberg and BuzzFeed News producer Kassy Cho.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Investigative journalism publication seeks editor to lead reporting on AI, Big Tech and influence operations with experience in these areas and creative ideas about how to to report on them
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Reporters who have worked under Putin, Erdogan and the Taliban share what they have learned about how autocrats consolidate power and how communities can fight back against the erosion of democratic freedom
Leaders from The Times, Sky News and Reuters reveal why chasing fewer but more engaged readers - and embracing AI as a creative tool rather than a threat - is proving more profitable than old-school mass reach strategies
A TikTok master with 100m views, a paywall pioneer with 3,000 subscribers, and a community visionary backed by local businesses share their strategies for making independent journalism pay beyond ads
Slovakia's Dennik N broke three years of subscriber stagnation with an innovative anniversary campaign, while The New Statesman transformed podcasts from a side project into a powerful growth engine – both offering valuable lessons for media companies hitting plateaus
