Journalists tend to be more inclined to interview people who can express their thoughts and points of view quickly and accurately, but in doing so, they run the risk of always showcasing opinions from the same sources and leaving out other members of the community.
But reporters should also speak to people who don't necessarily have a strong view or immediately apparent connection to the topic. On Poynter, Joy Mayer has put together a list of recommendations that can help you write more diverse articles, thus portraying and reaching more members of your community.
She suggests having a newsroom strategy in place for storytelling, which includes posing a central question to multiple sources, being flexible in the format of the responses you're looking to get and including quotes that add something to the story, even if they have some grammatical errors.
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