Twitter bird black and white
Credit: Image by eldh on Flickr. Some rights reserved

Twitter is a great place to share stories and connect with your audience – but sometimes, the desired Twitter success doesn't become a reality.

To help those struggling, Buffers's Kevan Lee and his team analysed over one million tweets, putting together some useful recommendations for boosting engagement on the platform.

Lee's conclusions look at the use of images and hashtags, as well as the negative impact of links on the way people interact with tweets.

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