A solid social media presence can be a key way to attract more readers and drive more traffic to your news site. Instagram has become a great tool in particular for reaching a younger audience.
In an article for NiemanLab, Sarah Scire discusses four lessons from a new generation of Instagram editors.
It is not just likes and comments that count; Alexis Angelini, fellow at KQED said shares and saves are equally as important.
"Leverage tags to help your audience discover accounts that do similar work. People will save your post so they can revisit and explore these related accounts," it reads.
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