We have all learned that journalists are not the story. So when a reader quizzes the credibility of our work, talking about ourselves or our reporting process does not come easily.
One thing you need to avoid for sure is using a lot of industry jargon, being defensive, or blowing your own trumpet. US-based project Trusting News puts it simply as avoiding "journalismsplaining."
"First, decide what to explain about your reporting process," writes Lynn Walsh for Trusting News.
"Not every story will need an explanation, and some things will make more sense to explain in one story compared to another."
Do not miss our next digital journalism conference Newsrewired, with four days of panels and workshops from 19 October 2021. Check out the full agenda and tickets