Instagram is by no means a new platform, however many media professionals are still making the errors of an Instagram rookie and missing a large proportion of their target audience.
It has a range of features to play around with to build a relationship with your followers. No doubt, one of the most popular features is Instagram Stories, the quick vertical moments that your followers can flick through every day.
Conviva's senior marketing manager Mark Metzler offers nine tricks to make your Instagram Stories more engaging.
He says that split-screen voting, getting creative with fonts and keeping tabs on your Instagram analytics will help you understand your audience better and keep on innovating.
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