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Credit: By Jason Ralston on Flickr. Some rights reserved.

In an article for Nieman Lab, Joshua Benton explains how publishers can take advantage of a recent change that allows them to direct would-be subscribers back to their website, rather than purchasing via Apple under Apple's own rules.

While that means adding a few more steps to the subscription process for the user, the advantage is not only financial, but also means that the publisher manages their relationship with subscribers directly.

Read the full article here, in which Benton explains how you can get the system set up.

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