YouTube can be a useful platform for news organisations to grow a following, make their video content go that little bit further and rack up some extra views - but it is a very saturated market too.
Daney Parker, editor, PRmoment spoke to a few experts on what it takes to stand out on the platform. According to Keren Haynes, joint managing director, Shout! Communications, strong but tactful branding is a must.
"Whilst you are not restricted by the rules and regulations other broadcasters must abide by, you are still governed by how much branding a viewer finds palatable. A compromise could be a logo watermark that runs throughout a video, for example, probably in one corner," she explains.