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Producing gripping audio stories is an art form, one which requires a whole lot of planning and creativity.

Indeed, journalists need to take the listener on a journey, keeping them enthralled from start to finish, but how do they go about doing this, especially when there's so much distraction out there?

Check out this article by NPR Training, which details some key lessons for audio journalists, from the type of stories that work best on podcasts, to their structure and length.

Among other tips, authors Tamar Charney and Nick Deprey explain the importance of respecting your listeners' time, noting that 3.5-5 minutes is 'the "sweet spot" for telling stories through audio, because longer pieces have to justify the need for them to be so.

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