lightbulb idea
Credit: Image from Pixabay

Thinking about launching a media company or developing a product that improves a certain aspect of news?

Whether you want to make story production or news distribution better, it is likely that your idea stems from a problem you have encountered yourself.

Nancy Spicca, a journalist and graduate of the social journalism MA at CUNY Graduate School of Journalism, had to develop a journalism start-up as part of her entrepreneurial class at CUNY, and she explains how you can get from "problem to prototype in just five weeks" in this post on MediaShift.

Her tips include outlining the community you want to serve and identifying the issues they face when you get started, before mapping out things such as metrics and revenue streams for the product and before you start testing your idea with something smaller, such as an event or a newsletter.

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