Tip: Try out these different post lengths on social media
It turns out the ideal tweet is not 140 characters long
Posting a tweet that falls under the character limit allows your followers to retweet and add their own comments, writes Kevan Lee of Buffer.
Buffer teamed up with SumAll to create an infographic outlining the best length of posts on various social networks, an update with a social media focus to an earlier post by Buffer.
While some of the points are very specific, Lee says they should be taken "as a starting point" and every publisher should find out which recommendations work best for their audience.
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