While livestreaming has never been easier for anyone with a smartphone, the challenges of going live still consist of getting the right equipment to ensure high-quality broadcasts, along with making the right editorial decisions of when live video should be the go-to format.
But with so many services available, it can also be hard to figure out which platform you should use to go live. Rachel Wise, senior editor at the Reynolds Journalism Institute (RJI), looked at three livestreaming services in a recent instalment of the weekly RJI Future Lab video update, published on IJNet.
Wise lists the advantages and disadvantages of Facebook Live, Kanva for Tumblr and Periscope, outlining their audience interaction capabilities, broadcast playback options, and the ability to link out to other social media accounts to reach more people.
For more advice on livestreaming using Facebook Live, check out these tips from Hindustan Times mobile editor Yusuf Omar.
Free daily newsletter
- 4 tips from LBC to make audio more engaging on social media
- Tip: Bookmark this guide for making the most of social media analytics
- Tip: Learn more about recording equipment by following this audio production guide
- Tip: Consider these key points when using social media in the Middle East
- Tip: Advice for planning large editorial projects with fewer resources