News organisations need to make money to finance their journalism. The challenge is to have different sources of revenue so they can withstand pressures from the public or private sector and continue to publish stories without fear that all the money will be cut off.
Many still rely on advertising and, increasingly, on producing native - or sponsored - content for brands and clients. It is a tricky area to define but the creation of content for non-media clients and native advertising are "the two most promising revenue streams for digital media across Latin America, Africa and Southeast Asia", according to Clare Cook, writing for IMS.
To help you delve deeper into how this area of business can help your newsroom make more money, download the free Native Advertising Playbook published by IMS. It covers this topic extensively, from budgeting to communication with clients and setting up the key perforce indicators (KPI).
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