Like Google does for websites, podcast apps like Spotify index audio shows and their links so users can discover them alongside millions of others. And just like Google, they do not charge you for it and the content does not get altered.
Podcast indexing does not involve any contracts and is very different from the traditional syndication model that the media are used to. In this piece for his blog, James Cridland, editor of Podnews, explains how these apps work and what publishers need to look for when using them, given that the relationship is based on trust rather than contracts.
"There are hundreds of podcast apps out there, and it’s clearly impossible to sign specific agreements with each and every one," he writes.
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