Journalists are well aware that audiences are heading to their mobile devices to engage with news content, but we are not talking about mobile as much as we did a few years ago.
Instead, we talk about big changes in social platforms, VR, chat bots and artificial intelligence – all of which are important and also have implications on mobile usage. But they are not the same thing as mobile itself.
On the opening keynote at newsrewired on 19 July, Sasha Koren, editor of the Guardian Mobile Innovation Lab explained the need for news publishers to continue to push the boundaries of journalism on mobile devices.
Her team works on cross-disciplinary mobile projects, collaborating with product managers, editors, developers and designers on multiple applications for the delivery of new and varied forms of journalism.
She explained why, despite the abundance of news outlets who own mobile apps, there is no need to stop innovating in this space, and encouraged news outlets to take advantage of the insights into users’ habits and preferences that are being delivered through data.
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