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This introductory workshop is designed to provide participants with practical skills and a wealth of inspiration for incorporating AI into their journalistic work. We will explore fundamental concepts and real-world applications of artificial intelligence within the media landscape. How can AI tools be effectively leveraged in our work today, and where do obstacles remain?

What drives chatbots like ChatGPT? How can these language models assist us with idea generation, research, or writing? When no suitable photos are available, how can AI-powered tools create illustrations for articles or visualise abstract concepts and data? Advanced speech synthesis techniques open up exciting possibilities for editing audio, improving sound quality, and transcribing or translating speech.

We will also discuss important concerns, such as biases within AI systems, as well as critical aspects like copyright, data protection, authenticity, and transparency.

No prior knowledge is required for this webinar, which is tailored for those new to AI.

Topics Covered:

  • “Artificial Intelligence” and “Generative AI” – An Introduction
  • Practical applications of AI in journalism
  • How Large Language Models (LLMs) work
  • Effective prompting techniques for LLMs
  • Working with CustomGPTs and other useful tools
  • Image creation using MidJourney, DALL-E, and others
  • AI in audio and video production
  • Challenges and limitations of generative AI

Sign up today to enhance your journalism skills with the latest AI technologies!


Getting there

This is an online course taking place on Zoom on 30 April from 1pm to 5pm.


About Barbara Weidmann

Barbara Weidmann is a freelance journalist with over 30 years of cross-media journalism experience, including over ten years in a senior role at a national broadcaster. She has a penchant for pioneering work - as one of the first video journalists in Germany, a first generation mobile reporter (Mobile Journalism Award 2023) and a certified AI expert. For more than two decades, she has been a sought-after trainer and lecturer at home and abroad, focusing on Generative AI, digital storytelling, multimedia production and mobile journalism.