analytics dashboard
Credit: By Blue Fountain Media on Flickr. Some rights reserved.

Analytics – the ability to see who is reading your content, how they’re reading it and when they come to the site – is the secret of success in digital. But without a good understanding of how to use online traffic measurement, it can mislead you.

This course is designed to give working content creators and journalists a practical understanding of how to use metrics in their work, with the aim of actually improving their output, rather than just assessing success and failure.

Attendees will leave with the confidence to set their own measurement strategies, and the knowledge to incorporate analytics-based feedback into their work in the future.

Course description

This intensive three-hour evening course, led by digital journalist and university lecturer Adam Tinworth, is designed to give anyone producing content for the web an insight into how to use analytics to measure their work – and how to use this knowledge to make their work better. We’ll work to create practical plans for attendees, so you have the first steps to apply on your return to work.

Taking place at's office in Brighton, it is suitable for freelancers, journalists, and anyone working in content, marketing, PR and communications.

This is an informal course in a relaxed setting and, as it takes place at the end of the working day, we'll be ordering in pizza during the break. Complementary tea and coffee are also included.

What will the course cover?

  • Core concepts of analytics

  • Moving beyond “hits”

  • Understanding key terms

  • Using test/learn cycles

  • Setting traffic goals

  • Using analytics to inform content

For more details, to suggest a course, or to express interest in becoming a trainer please contact us.

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Getting there

This course will be held at's office at Shaftesbury Court, 95 Ditchling Road, Brighton BN1 4ST.

About Adam Tinworth

A journalist for 20 years, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.

His clients have ranged from large outlets such as The Financial Times and The Telegraph to smaller publishers and businesses.

Adam is a visiting lecturer on City University's journalism MA course and has blogged for more than a decade at One Man & His Blog.

Find him on Twitter @adders.