Laptop computer book coffee
Credit: Image by DeaPeaJay on Flickr. Some rights reserved

Whether you're a first-time blogger or have already been blogging for some time, this evening masterclass will provide tools, tips and techniques to help you improve your work and engage new readers.

Led by Adam Tinworth, a blogger for more than 10 years, this course is suitable for both personal or business blogs, whether as part of a bigger site or to showcase your own work.

Course description

This three-hour course is full of practical advice and tips, including how to publish engaging content, build an online community and plan a long-term strategy for your blog.

No technical knowledge is needed in advance, although it would be useful to have an existing blog set up on a platform such as, Tumblr or Blogger in order to put your new skills into practise.

This is an informal course in a relaxed setting and, as it takes place at the end of the working day, we'll be ordering in pizza during the break. Complimentary tea and coffee are also included.

What will the course cover?

  • The main elements of a successful blog

  • How to find and develop your own voice

  • Blogging communities, and conversation by linking

  • Promoting your content

  • Making your blog look good

  • Finding content for your blog

  • Dealing with comments

What will you learn?

  • How to create great posts efficiently
  • How to identify your blog 'neighbourhood'

  • How to track other blogs

  • How to create a content strategy for your blog

  • How to use metrics to figure out what's working – and what isn't

  • How to encourage comments – and deal with problem commenters

Please bring: A laptop

For more details, to suggest a course, or to express interest in becoming a trainer please contact us.

Terms and conditions.

See more training courses or find out about our range of in-house training options.

Getting there

This course will be held at's office at Shaftesbury Court, 95 Ditchling Road, Brighton BN1 4ST.

About Adam Tinworth

A journalist for 20 years, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.

His clients have ranged from large outlets such as The Financial Times and The Telegraph to smaller publishers and businesses.

Adam is a visiting lecturer on City University's journalism MA course and has blogged for more than a decade at One Man & His Blog.

Find him on Twitter @adders.