Whether you're a first-time blogger or have already been blogging for some time, this evening masterclass will provide tools, tips and techniques to help you improve your work and engage new readers.
Led by Adam Tinworth, a blogger for more than 10 years, this course is suitable for both personal or business blogs, whether as part of a bigger site or to showcase your own work.
This three-hour course is full of practical advice and tips, including how to publish engaging content, build an online community and plan a long-term strategy for your blog.
No technical knowledge is needed in advance, although it would be useful to have an existing blog set up on a platform such as WordPress.com, Tumblr or Blogger in order to put your new skills into practise.
This is an informal course in a relaxed setting and, as it takes place at the end of the working day, we'll be ordering in pizza during the break. Complimentary tea and coffee are also included.
What will the course cover?
The main elements of a successful blog
How to find and develop your own voice
Blogging communities, and conversation by linking
Promoting your content
Making your blog look good
Finding content for your blog
Dealing with comments
What will you learn?
- How to create great posts efficiently
How to identify your blog 'neighbourhood'
How to track other blogs
How to create a content strategy for your blog
How to use metrics to figure out what's working – and what isn't
How to encourage comments – and deal with problem commenters
Please bring: A laptop
For more details, to suggest a course, or to express interest in becoming a trainer please contact us.
This course will be held at Journalism.co.uk's office at Shaftesbury Court, 95 Ditchling Road, Brighton BN1 4ST.
About Adam Tinworth
A journalist for 20 years, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.
His clients have ranged from large outlets such as The Financial Times and The Telegraph to smaller publishers and businesses.
Adam is a visiting lecturer on City University's journalism MA course and has blogged for more than a decade at One Man & His Blog.
Find him on Twitter @adders.