audience engagement

Broadcasting live on Facebook, Instagram or Twitter has become a key part of social media strategy for many media organisations, NGOs and other businesses publishing content online.

It’s no secret that Facebook’s algorithm tends to prioritise live video over text posts for example, and lives can also prompt conversations in the comments which in turn, make your post stick to the top of the news feed for longer.

But when should you go live, if at all, and how can you prepare to make sure your live video on social media has all the ingredients of a successful post? And how much should you invest in all this?

In this workshop, Suchandrika Chakrabarti will shed some light on the current landscape of live video on social media, and take you through a practical guide to establishing a strategy for your organisation, from the workflow to the kit you need to film and how to do it.

As with all courses, the emphasis will be on practical, hands-on learning, so please bring a smartphone with you on the day to try out some of the apps and techniques.

This workshop will cover

  • Choosing the right platform for your audience;
  • Workflow: you're going to need a little help with those comments;
  • Your toolbox: apps and hardware to help you get the best out of filming on your phone;
  • The essentials of filming: good lighting, good audio, good rapport;
  • Presenting, and why live video is a conversation with the audience;
  • Best practices for promoting your live.

Getting there

This course takes place at The Bridge, 81 Southwark Bridge Road, London SE1 0NQ.

About Suchandrika Chakrabarti

Suchandrika is a freelance journalist, producer and trainer with 12 years' experience working in multimedia journalism. She was most recently Editorial Trainer at Trinity Mirror (now Reach Plc), where she provided media skills development for 2000+ journalists. Alongside this role, she continued to write and film for the Daily Mirror, and created the Black Mirror Cracked podcast, which achieved 150,000 listens in 5 months. She's a guest lecturer for Press Association Training and Goldsmiths, and writes for New Statesman, Film Daily and other publications.