In this one-day intensive practical workshop you’ll discover how to create multimedia with a smartphone for your social platforms, and optimise it for Facebook, LinkedIn, Instagram and Twitter.
You’ll learn to take better photos and use them to make engaging social images and quote cards, and you’ll learn to shoot and edit social videos and video interviews using simple apps and equipment.
Images and video that make your story stand out
Stories with powerful photos and video consistently perform better on social media. Three months on from Facebook’s algorithm shift, video is still giving stories an edge, and there are solid audience opportunities on other platforms like LinkedIn, and Instagram – which could hit a billion users this year.
To get the most out of these platforms, you need high quality visual multimedia, and your smartphone is the simplest way to create it.
But which apps should you use? How should you use them? And what makes a great social image or video? This course is the place to get started.
Designed and led by former BBC journalist Corinne Podger, this course will help you create powerful, authentic multimedia content quickly and affordably.
It’s ideal for journalists, PRs and comms teams, entrepreneurs and small business, and NGOs and charities.
What will the course cover?
- Tips for taking great photos that tell a story;
- Adding text, quotes and animations to images to get your message across;
- Filming and editing social videos using free and inexpensive smartphone apps;
- Filming a video interview or testimony with a smartphone;
- How to record audio and add free music to your videos;
- Tips for optimising multimedia posts on Facebook, LinkedIn, Twitter and Instagram.
What to bring with you
As with all Journalism.co.uk courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning.
Delegates will need to create an account for Facebook, Instagram, LinkedIn and Twitter, and to bring a smartphone and charger.
A sandwich buffet lunch plus tea and coffee is included.
This course will be held at The Bridge, 81 Southwark Bridge Road, London SE1 0NQ
About Corinne Podger
Corinne is a former BBC and ABC journalist with over 20 years’ experience working in radio, television, online and social media. Since 2013 she has worked as a digital storytelling educator for a wide range of clients including the BBC, Reuters and the Financial Times. She has taught smartphone storytelling to over 2500 journalists and communicators around the world, and has lectured at universities in the UK, USA and Australia.