Essential social media skills

Social media is a critical part of most reader acquisition strategies, but any sense of stability is gone. The platforms are changing how they operate faster than ever before, and new platforms are emerging — like TikTok — that change the landscape and challenge the existing players.

This course, taught by lecturer Adam Tinworth who has been training highly successful social media editors who now work at everywhere from the Metro to The Telegraph, from the New Statesman to Fox News, will equip you with the skills you need to hone your current social media strategy, evaluate new platforms, and adapt to the changes in the platforms as they hit.

Course Description

This four-session online course will provide you with both an understanding of the psychological and technical dynamics of social media, but also tips and techniques to make the most of existing platforms tactically, while developing strategies that will deliver results into the future.

As with all courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning. Sessions will be recorded and made available to participants for later review.

What will the course cover

  • Understand the psychology of social media
  • How algorithms work
  • Tactics that work - and ones to avoid
  • The role of images and video in social media
  • How to evaluate new and existing platforms as part of your social media mix
  • How to develop following on platforms
  • How to use analytics to revise and refine your strategy

Getting there

  • This online course will take place over four, 90 minute sessions on Monday 1st July, Monday 8th July, Monday 16th July and Monday 22nd July from 13:00 - 14:30 GMT.

About Adam Tinworth

Adam Tinworth has more than five years' experience in training journalists in social media, SEO and digital journalism.

A journalist for 20 years and a blogger for 10, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.

He is a visiting lecturer at City, University of London on the journalism MA course.