Social media is a critical part of most reader acquisition strategies, but any sense of stability is gone. The platforms are changing how they operate faster than ever before, and new platforms are emerging — like TikTok — that change the landscape and challenge the existing players.
This course, taught by lecturer Adam Tinworth who has been training highly successful social media editors who now work at everywhere from the Metro to The Telegraph, from the New Statesman to Fox News, will equip you with the skills you need to hone your current social media strategy, evaluate new platforms, and adapt to the changes in the platforms as they hit.
This four-session online course will provide you with both an understanding of the psychological and technical dynamics of social media, but also tips and techniques to make the most of existing platforms tactically, while developing strategies that will deliver results into the future.
As with all Journalism.co.uk courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning. Sessions will be recorded and made available to participants for later review.
What will the course cover
- Understand the psychology of social media
- How algorithms work
- Tactics that work - and ones to avoid
- The role of images and video in social media
- How to evaluate new and existing platforms as part of your social media mix
- How to develop following on platforms
- How to use analytics to revise and refine your strategy
This course will take place on Monday 15 January, Monday 22nd January, Monday 29 January and Monday 5 February 2024 between 10am - 11.30am GMT.
This online course will take place over four, 90 minute sessions on Monday 15 January, Monday 22nd January, Monday 29 January and Monday 5 February 2024 from 10am - 11.30am GMT.
About Adam Tinworth
Adam Tinworth has more than five years' experience in training journalists in social media, SEO and digital journalism.
A journalist for 20 years and a blogger for 10, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.
He is a visiting lecturer at City, University of London on the journalism MA course.