Social media
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Do you want to improve your social media offering and generate more attention and engagement? If the answer is yes then this is the course is for you.

This one-day workshop, led by former BBC journalist Sue Llewellyn, is designed to help you understand what works – and what doesn’t – in social media.

It will show you what makes people click and share, help you  understand the psychology of social and empower you to get your content strategy buzzing.

This course can also be booked as part of news:rewired+, together with a ticket to our next news:rewired digital journalism conference on July 16.

Course description

This course, held at MSN's offices in London, will help you to think creatively about generating content that your audiences will really want to engage with.

Aimed at journalists, writers, programme-makers, PRs and comms teams, the course is perfect for anyone who wants to be able to generate story ideas, find new media angles, and create engaging social media content.

As with all courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning.

A sandwich buffet lunch plus tea, coffee and pastries is included.

Delegates will need a laptop/tablet/notebook and will be asked to do a (very short) bit of homework to bring on the day.

What will the course cover?

  • How to create a really effective social media content strategy
  • What motivates social sharing and what makes great, clickable content
  • How to improve the shareability and discoverability of your existing content
  • How to generate great new ideas and come away brimming with inspiration


“Excellent course. Sue's a great communicator and trainer.”

“It was incredibly helpful, full of useful tips and tools, and you clearly know your stuff.  We’ve actually had a social media consultant working with us for the last month or so but I got more from one day with you than six weeks with them. I can’t imagine where we’d be if we’d had you on board for six weeks.”

For more details, to suggest a course, or to express interest in becoming a trainer please contact us.

Terms and conditions.

See more training courses or find out about our range of in-house training options.

Getting there

This course will be held at MSN UK's offices, 100 Victoria Street, London, SW1E 5JX.

About Sue Llewellyn

Sue is a former BBC journalist who spent 15 years in the TV newsroom as a producer and reporter.

Over the last six years she has delivered board-level strategy and social media training to the BBC, The Financial Times, RTÉ, the Foreign and Commonwealth Office, Immediate Media Group and many others.

To date Sue has personally trained over 4,500 journalists, programme makers, PRs, editors and executives including many of the top names in British broadcasting. She is also a regular speaker at conferences in the UK and Europe on how journalists and newsrooms use social media.

Find her on Twitter @suellewellyn