social media content strategies
This course is now sold out, but can still book a news:rewired+ bundle, including a ticket to our next news:rewired digital journalism conference on December 1, and your choice of training on 2 December. The workshops available are social video crash course, and advanced online research techniques.

One of our most popular courses, Social Media Content Strategies has been a sell-out every time and feedback has been overwhelmingly positive: “very informative and inspirational”, “incredibly helpful, full of useful tips and tools.” 

So if you’d like to improve your social media offering, generate more creative and engaging content and come away brimming with ideas and inspiration, then this is the course for you. 

This one-day workshop, led by former BBC journalist Sue Llewellyn, is designed to help you understand what works – and what doesn’t – in social media.

It will help you to understand the psychology of social media, what makes people click and share and really empower you to get your content strategy buzzing.

Course description

This course, held at MSN's offices in London, will help you to think creatively about generating content that your audiences will genuinely want to engage with.

Aimed at journalists, writers, programme-makers, PRs and communications teams, the course is perfect for anyone who wants to be able to generate story ideas, find new media angles, and create engaging social media content.

As with all courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning.

A sandwich buffet lunch plus tea, coffee and pastries is included.

Delegates will need a laptop/tablet/notebook and may be asked to do a (very short) bit of homework to bring on the day.

social media content strategies collage

What will the course cover?
  • An overview of the social media landscape, current trends, user habits and behaviours;
  • How to identify audiences and target influencers;
  • What makes great content and how to generate it;
  • How to improve and optimise the shareability and discoverability of your content;
  • And loads of time-saving tips and techniques.

At the end of this course you will have a deeper understanding of

  • What needs to be done to build a really effective content strategy;
  • What makes great, clickable content and how to maximise engagement;
  • And what really motivates people to like, comment and share.

Getting there

This course will be held at MSN UK's offices, 100 Victoria Street, London, SW1E 5JX.

About Sue Llewellyn

Sue is a former BBC journalist who spent 15 years in the TV newsroom. 

Over the last seven years she has worked as an independent consultant helping leadership teams develop social media strategies and training. Her clients include BBC News, BBC Academy, Financial Times, Foreign and Commonwealth Office, Bank of England, Team GB, RTÉ, WAN-IFRA, Thomson Foundation, Immediate Media group and many others.
She pioneered the introduction of ‘Twitter Masterclasses’ in the heart of the BBC newsroom and since 2009 has been responsible for designing and leading social media training across the corporation. To date she has personally trained over 4,500 people including many of the top names in British broadcasting.

Find her on Twitter @suellewellyn


“Excellent course. Sue's a great communicator and trainer.”

“It was incredibly helpful, full of useful tips and tools, and you clearly know your stuff.  We’ve actually had a social media consultant working with us for the last month or so but I got more from one day with you than six weeks with them. I can’t imagine where we’d be if we’d had you on board for six weeks.”