Financials calculator
Credit: Image by Dave Dugdale on Flickr. Some rights reserved
The first part of this two-day course offers an ideal introduction to financial journalism, giving you the skills and tools to confidently report on the performance of companies you cover.

Established business journalist Peter Kirwan will show you how to use financial data to tell compelling stories using a range of examples, tools and exercises.

The second day of the course takes a deeper look at financials, providing delegates with the tools and know-how to probe company accounts in ways that will really be valuable for readers.

Course description

In this workshop you will learn how to spend ten minutes reporting the numbers and enrich every story you write.

As with all courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning.

A sandwich buffet lunch plus tea, coffee and pastries is included.

Financial journalism: essentials and Financial journalism: intermediate are also available as two separate courses.

However, this combined two-day course can be booked at the discounted rate of £420 (inc. VAT).

What will you learn?
  • Know the difference between a balance sheet and a profit and loss account
  • Understand the warning signs that suggest a company might be in trouble
  • Understand how to recognise a company that's performing well
  • Know how to diagnose which bits of a large business are under-performing
  • Know the types of information that public, private and other types of company have to disclose, and what they can keep secret
  • Have access to a range of tools that allow you to plan and manage the way you report on company financials
  • Know how to use financial data to enrich the vast majority of interviews, features and analysis pieces
  • Understand how decision-making occurs inside boardrooms
  • Feel more confident about writing up corporate financial results on deadline
  • How to analyse company performance in a way that prepares you for in-depth interviews with CEOs, industry insiders and well-informed sources
  • How to move beyond the P&L to build a more nuanced picture by analysing balance sheets and cashflow statements
  • How to start comparing the performance of individual business units and companies with their peers across sectors and industries
  • How to better understand the often complex ways in which large companies attempt to balance competing financial priorities (including the demands of shareholders and the need for investment to sustain the business in the long-term)

For more details, to suggest a course, or to express interest in becoming a trainer please contact us.

Terms and conditions.

See more training courses or find out about our range of in-house training options.

Getting there

This course will be held at The Bridge, 73-81 Southwark Bridge Road, London, SE1 0NQ.

About Peter Kirwan

Peter has been a business journalist for 20 years, having written for the the Guardian, Wired, Media Briefing and Press Gazette, where he wrote the Media Money blog between 2007 and 2011.

He also spent four years working at Computing, the trade weekly for IT professionals, as editor and later as publisher.

Over the years Peter has been on the receiving end of sufficient reaction to know that few things animate our leaders more than informed analysis of their financial dealings and performance.

Find him on Twitter @petekirwan.