Social media
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Whether you need a confidence boost in using social media for work, or want to know how to take your social strategy to the next level, this course offers expert guidance in platforms including Twitter, Facebook, LinkedIn and Instagram.

Taking place at's office in Brighton, this intensive three-hour evening course is aimed at freelancers, journalists, and those working in marketing, PR and communications.

It will demonstrate the underlying principles of some of the key platforms, along with practical tips for using social media for engagement, monitoring, networking and promotion.

Course description

This course will show you how to select the right social media for your work, and how to build a compelling presence and build connections.

Tutor Adam Tinworth, a visiting lecturer on City University's journalism MA course, will also explain basic social media workflows and how to plan, measure and track your social media success.

He will also offer tips on how to experiment effectively with new social tools.

The latter half of the session will take on a workshop format, where Adam will explore participants' specific needs and look which social media tools and strategies are most appropriate.

This is an informal course in a relaxed setting and, as it takes place at the end of the working day, we will be ordering in pizza during the break.

What will the course cover?

  • The basic principles of social media

  • The three main uses of social media – and how they interact

  • The simple mistakes (not) to make

  • The 'easy wins'

  • The current social tool landscape

For more details, to suggest a course, or to express interest in becoming a trainer please contact us.

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Getting there

This course will be held at's office at Shaftesbury Court, 95 Ditchling Road, Brighton BN1 4ST.

About Adam Tinworth

A journalist for 20 years, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.

His clients have ranged from large outlets such as The Financial Times and The Telegraph to smaller publishers and businesses.

Adam is a visiting lecturer on City University's journalism MA course and has blogged for more than a decade at One Man and His Blog.

Find him on Twitter @adders.