Press Association

Course Description

This course is aimed at more experienced writers who want to further develop their PR writing skills. This workshop includes individual assessment of each delegate's copy, with suggestions for improvement.

Who should attend?

Experienced PR staff who want to improve their writing skills.

Course Outline

  • How to be active in finding news-worthy stories and features
  • Getting the targeting right — different angles and approaches
  • Using the right tone of voice
  • Making case histories interesting
  • Styling your work to suit the market
  • Writing for niche/technical markets
  • Targeting online, print and broadcast media — multimedia tips
  • Better headlines
  • Ways to improve the readability of your work
  • Selling the client in a subtle way

Testimonials

"Very helpful and informative. Engaging tutor which made the time pass quickly” Nicola Vincent, BSkyB

“Fantastic course, really worthwhile & I have learnt so much from just one day! The course was really comprehensive.” James Birch, Lloyd’s Bank. 

Our partners, Press Association Training will be delivering this course on behalf on Journalism.co.uk.


Getting there

This course will be held at Press Association 292 Vauxhall Bridge Road London SW1V 1AE



About Press Association

The Press Association (PA) is the national news agency for the UK and Ireland and a leading multimedia content provider across web, mobile, broadcast and print. For the last 147 years PA has been providing fast, accurate feeds of text, data, photos and video. Today the business is increasingly focused on the delivery of complete products for both digital and print clients. 

The Press Association Training courses are specifically tailored to ensure they include the very latest developments in the rapidly changing world of the media.

All of PA's trainers are working journalists or PR professionals with the most up-to-date knowledge who always shape courses to the individual needs of those attending.